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TIME: Almanac 1995
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<text id=93HT0830>
<title>
1987: Died:Rita Hayworth
</title>
<history>
TIME--The Weekly Newsmagazine--1987 Highlights
</history>
<article>
<source>Time Magazine</source>
<hdr>
May 25, 1987
The All-American Love Goddess
Rita Hayworth: 1918-1987
</hdr>
<body>
<p> She had a perfect figure and a smile that could light up the
Statue of Liberty. But the feature that most people will
probably remember is her hair, whipping seductively around her
in Gilda, cascading over her shoulders on the cover of LIFE and
in thousands of World War II pinup posters. If Jean Harlow was
Hollywood's love goddess in the '30s and Marilyn Monroe in the
'50s, the '40s ideal was Rita Hayworth, who died at 68 last week
in Manhattan of complications from Alzheimer's disease.
</p>
<p> She never had to claw her way into show business. As Margarita
Cansino, a member of a famous family of Spanish dancers, she
was dancing 20 shows a week professionally when she was in her
early teens. Her father made his daughter his partner, and dyed
her brown hair black in an attempt to make her look more Latin.
Precociously alluring as well as arrestingly attractive, Rita
soon found a place in such B-grade movies as Under the Pampas
Moon (1935). At 18 she married Edward Judson, a sometime auto
salesman who at once saw what was wrong: her real appeal was
not Latin but all-American. After lightening her hair, he
introduced her to Harry Cohn, the shrewd, tyrannical head of
Columbia Pictures, who substituted her Irish mother's surname,
with a slight variation, and inserted young Hayworth into her
first important picture, Howard Hawks' Only Angels Have Wings
(1939).
</p>
<p> Offstage, Hayworth was--and was to remain--shy, unassuming and
almost passive. But something magical happened when the cameras
began to roll; her vitality warmed the set. "I don't really
think she knew how intensely sexy she seemed to others," said
Hawks. Hayworth was sweet and lovable in cover Girl (1944), but
she was also the timeless temptress in Gilda (1946), doing a
wild rendition of Put the Blame on Mame for Glenn Ford, as well
as Fred Astaire's exquisitely gracious partner in You Were Never
Lovelier (1942).
</p>
<p> Hollywood has decreed that love goddesses never find lasting
love, and Rita's marriages unreeled like so many bad movies.
After her 1943 divorce from Judson came Orson Welles, but
"Orsie," with whom she had a daughter Rebecca, was devoted
mostly to Orsie. "I'm tired of being a 25% wife," she later
said. In 1949, with the whole world looking on, she wed the
playboy Aly Khan, with whom she had her second daughter Yasmin.
The match lasted only two years, but she remembered him fondly:
"The world was magical when you were with him." There were two
more marriages (to Crooner Dick Haymes and Producer James Hill),
neither happy. "They fell in love with Gilda and woke up with
me," was her rueful commentary on her men.
</p>
<p> In the '50s her career began to fade. Though she had proved
herself a capable actress, she was given few parts. She began
to look tired, and a line from Fire Down Below (1957)--"Armies
have marched over me"--seemed sadly appropriate. By the early
'80s, Alzheimer's disease was diagnosed, and Yasmin, who has
been active in raising funds for Alzheimer's research, was
appointed her conservator. Hayworth was perhaps the best judge
of her life. "I haven't had everything from life," she once
remarked. "I've had too much."
</p>
<p>-- By Gerald Clarke
</p>
</body>
</article>
</text>